Drop Dead Copy – AI Copywriting Secrets

Here’s What You Get:

Bill Mueller, a veteran direct response copywriter with over 20 years of experience, once resisted AI – until he realized it could help him create high-quality, engaging copy faster than ever before.

In this session, he pulls back the curtain on how he uses AI to repurpose winning emails, generate fresh stories, and streamline the creative process without sacrificing authenticity.

If you’ve ever felt the crushing weight of coming up with endless new ideas, this interview will show you how to get AI to do the heavy lifting – while you take the credit.

In Bill’s session, you’ll discover:

The “Invisible Rewrites” Hack – Discover how Bill effortlessly reuses old emails with a fresh spin so effectively that even his most loyal subscribers don’t recognize the rerun
The AI Director’s Chair – Why using AI is like having a personal writing assistant that takes your rough ideas and polishes them into gold – without making your copy sound like a robot wrote it
The Weird Story Generator – How Bill gets AI to unearth bizarre, engaging stories (like grown men obsessed with vacuum cleaners) to hook readers instantly and make marketing messages unforgettable
The Fill-in-the-Blank Trick – A simple AI prompt that completes half-finished sentences with punchy, witty, and perfectly on-brand phrasing – so you never stare at a blinking cursor again
The “Stealth Persuasion” Formula – How AI helps craft emails that feel personal, natural, and engaging – without the usual time-consuming mental gymnastics that go into great storytelling

What’s included:

41-minute video with subtitles
Transcript

David Deutsch, a world-renowned direct response copywriter, has seen every major shift in marketing – from typewriters to AI – and knows exactly what separates winning copy from forgettable fluff.

In this session, he exposes the biggest AI mistakes copywriters make, including why relying too much on AI kills your creativity and how to inject the human touch that makes your writing stand out.

If you want to use AI without losing your edge, David’s insights will show you how to turn AI into a powerful tool instead of a crutch.

In David’s session, you’ll discover:

The AI Trap That’s Making Your Copy Worse – Why most AI-generated copy sounds off – and the simple tweak that makes it feel human, persuasive, and impossible to ignore

The “Evil Genie” Prompting Hack – AI wants to misunderstand you – unless you use this one trick to force it to follow your instructions exactly the way you want
How to Make AI Your Creative Wingman – The secret to using AI as a brainstorming partner without letting it weaken your thinking skills (this is where most copywriters go wrong)
The 3-Step Formula for AI-Generated Gold – Why most people stop at step one – and how adding these two extra steps transforms AI’s bland, generic outputs into powerful, high-converting copy
The Invisible AI Fingerprints That Are Killing Your Sales – The telltale signs of AI-written copy that make readers instantly tune out – and how to remove them before they ruin your marketing

What’s included:

42-minute video with subtitles
Transcript

John McIntyre, the founder of Drop Dead Copy and the creator of AI Copywriting Secrets (Volume 1), has spent years mastering email marketing, and now he’s using AI to build entire email sequences faster than ever before.

In this session, he walks you through his exact process – how he brainstorms, iterates, and integrates AI to craft high-converting, story-driven emails that hook readers and drive sales.

Whether you’re writing a welcome sequence, a sales campaign, or just a daily email, John reveals how AI can amplify your creativity without replacing your expertise.

In John’s session, you’ll discover:

The “AI Copywriting Assistant” Method – How John treats ChatGPT like a junior copywriter, using voice messages to brainstorm, refine ideas, and generate entire sequences without losing his signature style

The Unbreakable Connection Formula – How to craft emails that don’t just sell, but bond you to your readers – building trust and authority that makes them eager to hear from you
The Reddit Copy Hack – How to get real, raw customer emotions from Reddit (or Amazon reviews) and inject them into your AI-powered copy for instant believability and persuasion
The Open Loop Email Trick – Why most AI-generated emails are flat and forgettable – and how John uses soap opera storytelling techniques to keep readers hooked until the very last email
From Blank Page to Killer Sequence in 30 Minutes – How John uses AI to go from zero to a polished 7-email sequence, cutting brainstorming time in half while keeping his emails sharp, engaging, and personal

What’s included:

51-minute video with subtitles
Transcript

Kim Krause Schwalm, an A-list copywriter with over 30 years of experience, reveals why research is the real secret to copy that converts – and how AI can be a powerful (but dangerous) tool in the process.

In this exclusive session, she pulls back the curtain on her step-by-step research system, showing how to uncover the deepest fears, frustrations, and desires of any market to craft sales copy that feels like mind reading.

If you’ve ever wondered how to blend AI with human insight to create powerhouse marketing campaigns, this session is an absolute must-watch.

In Kim’s session, you’ll discover:

The $1,000,000 Copy Shortcut – Discover the 5-step research system that’s behind Kim’s most profitable promotions (including how to make your copy practically write itself)
The Empathy Hack That AI Can’t Replace – Why most AI-generated copy falls flat – and the one human insight trick that makes your marketing irresistible
Steal This Prism Exercise – A mind-blowingly simple framework (originally from Clayton Makepeace) that lets you tap directly into your prospect’s raw emotions and hidden desires
The AI Research Minefield – How to use AI for research without letting it feed you outdated, hallucinated, or weak information that destroys your copy’s credibility
The “Toilet Death” Sales Hook – How Kim used a shocking yet scientifically backed statistic to craft one of her most powerful direct mail promotions (hint: it involves Elvis Presley and heart attacks)

What’s included:

35-minute video with subtitles
Transcript

AND MUCH MORE…