Alicia Scott – How To Build A Million Dolar Beauty Brand

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This module helps you define the heart and soul of your brand, turning your story and values into an unforgettable identity.

Lesson 1: How I Built Range Beauty
Alicia starts by sharing her journey from an idea to a multi-million dollar brand featured on Shark Tank, with insights on branding, building a community, and preparing for launch.
Lesson 2: Understanding the Beauty Industry
Discover the global beauty industry’s key trends and opportunities, plus insights on why story branding is critical for standing out.
Lesson 3: Building Range Beauty
Learn Alicia’s approach to identifying a market gap, choosing manufacturers, and budgeting. Hear her real-world experience on negotiating minimum order quantities and key takeaways for product development.
Lesson 4: Defining Your Why as a Beauty Brand
Alicia guides you to explore your deeper connection to the brand, understand market gaps, and articulate why customers should choose you. Includes a demo with Alicia’s “Define Your Why” worksheet.
Lesson 5: Finding Your Beauty Niche
Define your target audience, build a customer avatar, and identify your unique market position. Alicia’s Avatar Builder worksheet demo helps you understand customer alignment.

Lesson 5: Your Brand DNA
Learn how to develop your brand’s core values, style, and voice. Create a mission statement and mood board, with Alicia sharing her personal templates and examples.
Lesson 6: Choosing the Right Platform(s)
Understand which platform your brand should live online—like TikTok and Instagram—based on your content type and target audience.
Lesson 7: Telling Your Brand’s Story
Shape your brand’s narrative by focusing on conflict, the status quo, sharing resolutions, and using numbers to strengthen your brand’s story.
Lesson 9: Ecommerce Options
Now that you’ve developed your brand’s DNA, it’s time to choose the best way to bring it to market that aligns with growth goals. Go beyond just DTC, from private labeling and wholesale, to pop-up markets, boutique retail, and big-box stores.

Alicia’s guidance here is all about building a loyal following that drives your brand forward.

Lesson 1: Your Social Media Research Machine
Learn how to identify and analyze potential competitors, understand their engagement tactics, and discover influencers that align with your brand.
Lesson 2: Building Brand Pillars
Alicia guides you through identifying key themes for your brand, from educational posts to authentic user-generated content, so your audience connects with what you stand for.
Lesson 2B: Engagement Strategy
Learn how to create meaningful interactions, use behind-the-scenes content effectively, and involve your followers in product design to build a truly engaged community.
Lesson 3: Product Validation
Discover strategies for validating your product concept with your audience before launching. Alicia covers methods such as focus groups, sampling, and gathering feedback to refine your product, ensuring it resonates with your target market.

Lesson 4: Waitlist Landing Page
Capture interest with a compelling waitlist page that keeps potential customers engaged and eager for your launch. Alicia shares key elements to include on your page to effectively capture leads and build anticipation.
Lesson 5: Online Community Experiences
Alicia discusses platforms like Instagram Subscription, TYB and Geneva for gamifying community interactions, hosting virtual events, and creating exclusive membership experiences that keep your audience engaged and loyal.
Lesson 6: Offline Community Experiences
Learn how to create impactful in-person events, pop-up shops, and collaborative brand summits that allow your community to experience your brand firsthand.

This module equips you to prepare for a launch that captivates your audience and maximizes reach.

Lesson 1: Building Your Pre-Launch Guide
Take inventory of your audience, set goals, and work backward to map out your launch calendar.
Lesson 2: Beauty Brand Operations
Dive deep into the nuts and bolts of managing costs with Alicia’s insights on COGS (Cost of Goods Sold). She’ll show you how to calculate your total production costs—from raw materials and packaging to labor and shipping so you’re fully prepared to make financially smart decisions from the outset.
Lesson 3: Beauty Brand Presentation
Understand the importance of high-quality visuals and packaging, even on a budget. Alicia shares how she approached these elements in Range Beauty’s early days.
Lesson 4: Announce the Pre-Launch
Plan your launch announcement, including in-person activations, social media tactics, and PR strategies for maximum reach.

Lesson 5: Gather Momentum
Learn how to build momentum with a podcast tour, influencer partnerships, and press outreach to generate excitement leading up to launch.
Lesson 6: Craft Emails that Convert
Alicia guides you through email templates for each stage of the launch, covering themes like open cart, testimonials, and urgency-driven emails.
Lesson 7: Successful Launch Week Checklist
Follow a checklist for launch week, from sending emails to gathering testimonials, to ensure a smooth and impactful launch.
Lesson 8: Your Retail Strategy
Learn how to secure retail partnerships, pitch effectively, and identify what to look for in a long-term partnership.

Gain exclusive insights on advanced topics like funding and private-label partnerships to further scale your business.

Lesson 1: Find The Right Partner
Find partners that align with your brand’s values and vision, setting up strategic alliances that support growth.
Lesson 2: Funding Your Business
Explore non-equity and equity funding options, from grants and loans to venture capital, specifically for beauty brands, to finance your beauty brand’s growth.

Lesson 3: ChatGPT
Learn how to leverage AI, like ChatGPT, to generate creative ideas, streamline content creation, and develop effective customer personas.
Lesson 4: Formulating Your Product
Alicia’s personal experiences and checklist will guide you through developing a product that’s safe, effective, and ready for market.